Social Media is all about conversation and listening really.
While blogs, twitter, facebook, flick and all form media, the conversation and listening are what make the various forms of media “social”.
Which brings us to a few first things to think about while creating a consistent social presence -
1. what is my goal? Why do I want a presence online?
Once you have an answer to 1, you will have an answer to the next few questions -
2. What do I want to listen for? (words, topics, terms )
3. Who do I want to converse with ? (people, communities)
And once you know the answers to 1, 2 and 3, you can actually start with creating a strategy and mapping out tactics to reach the goals. And that will involve -
4. What platforms do I want to create a presence on ? (where is my community? my consumers?)
5. How will I tie them up?
And finally, once all the above questions are answered, you might be able to finally answer -
6. How do I monetize?
7. How do all of these result in true $? The ROI ?
The order of these questions is really important. Focus on one before the other and you will have it all mixed up.
Thoughts??