One of the main reasons why Forrester is correcting its forecast is the fact that prices have come down (and this report was actually written before the Amazon announcement). In addition, Forrester also sees increased consumer awareness thanks to the current media buzz around eReaders. While the Kindle was mentioned 8,680 times in news stories in 2008, it has been mentioned over 15,700 times in 2009 already (including the month of September). In addition, the fact that more content is now available and that manufacturers like iRex and Sony are backing the open ePub standard is also opening up the market to buyers who previously weren’t interested in Amazon’s closed Kindle ecosystem.
My thoughts –
1. I want an e-reader
2. e-books are here to stay. In sometime, we will all just be calling them books 
3. Don’t argue about the format – focus on the experience of books
4. I might be in the right business. The publishing space is one of the most exciting spaces to be in now.
5. All this evolution in the space is great for the consumers + book authors. We just don’t know it yet