Gary Vaynerchuck projected on the wall at our @readsm chat
Gary Vaynerchuck was kind enough to Skype with us ( @readsm) on Friday to talk about his book Crush It .
I loved Gary’s no nonsense approach in the book and the combination of his own stories, doses of inspiration and an awesome list of exactly what we need to do to become successful.
Here is one of the numerous questions we asked him the other day. Gary is FULL of energy and we LOVED talking to him. Thank you SO much Gary!
I could hardly sleep after the exciting experience.
I enjoyed reading the book and learning from the book, but what I seemed to enjoy the most was the “social experience” around the book.
By “Social Experience” I mean -
1. talking book with the others that came to the Reading Social Media meet – we had @Shih_wei, @heidimiller , @colinAC , @Warrens , @dakini_3 @mamikaze @giyen @pree @barbjacobucci there.
2. connecting with the author @garyvee was SUCH a treat! I am sure it had nothing to do with the fact that Gary is so famous these days. I have known Gary long enough to not be overcome by his star power 
The fact that we could talk to someone whose book we had just read was pretty fun by itself!
3. Finally, we videotaped our interview with Gary, a bunch of us asked questions, we took pictures and save so much more than the book for the future.
I love the solitary experience of reading a book, but I have come to love and expect this “transmedia experience” with books as well. I would LOVE to think that as a result of the @readsm book club -
1. we all got a richer experience from reading the book
2. we felt more connected to Gary as a person and as an author
3. we all developed stronger relationships with each other – all facilitated by common interests and a book.
4. we have had a rich enough experience to share with others beyond the few hours that we all were together
5. In the end, I hope that the little effort and time for everyone combined with technology, was a win-win for everyone including Gary Vaynerchuck 
Have you been a part of something like this? What do you think about what we have come to expect as readers? Do you enjoy reading as a social experience? Does it make sense for everyone to do more of this – the book lovers, authors and publisher? If it is a win-win, could there be a future for these kinds of experiences around books?
I certainly think so, which is why I started my startup Memetales. But I would LOVE to know what you think?