Corporate Brand + great Cause? Dove Self-Esteem Fund

by Maya on October 1, 2009

Dove Self-Esteem Fund
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Is this a great way for a brand to create an image for itself or what???

And this links to their facebook fan page

And I found them through a non-invasive facebook ad with a little video embedded on my facebook page

Now, that is a reason for a FAN PAGE that really contributes to creating a great brand image.

So, let your fanpage be a place for your fans to hang out and talk about something that matters to them.

You might be the greatest brand on earth but make your fan page about something that people care and then, tie it to your brand.

Oh, btw, I will introduce you to my own fan page tomorrow. Do not forget to fan me ;) #ICannotDoSarcasm

And I

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