photo credit: HikingArtist.com

Good for me that I eat, sleep, walk and talk strategy. I do not enjoy the sleepless nights but I am grateful that I still see the strategy plan in as I get more and more invested – emotionally especially with my start-up.

No matter how cool I think my startup is, it is always important to ask the questions over and over again. Every day, every single day.

So what is unique about YOUR business? And why will people care about it? Let us TALK!

Ideas are over rated.

Okay, do not scream. Please. Ideas carry a lot of weight, but I am a firm believer that good ideas are worth nothing without excellent execution. Success lies in a lot more than just the idea – just look at Search – Google, Yahoo and Microsoft are all fighting for that space. Digg, StumbleUpon, Delicious, Kirtsy – same sauce served differently.

SHARE YOU IDEA

So get over that fear. Unless you have an idea that involves building a quick application and holds a strong competitive advantage from being first-to-market, I say, so do not stress and get all nervous about telling people what you are planning with your business. Here is why -

LEARN

1. As a Business you learn – your business plan grows. As a person, you learn. You share your work and people feel more comfortable sharing their ideas, their experiences and learning. No matter how much time you spend writing your business plan (I do not believe in business plans in the first place!) , there is always something you might have missed out on since your competition can come from so many different spaces. People will tell you about that. People with complementary capabilities will approach you for an alliance. In a lot of ways, by letting the idea out, you are doing some very important market research very early on – and that can be a money saver AND valuable for long term business development

EVOLVE

2. As a business you evolve. As a person you evolve. The consequence of learning along the way is that you build a nimble business and a nimble self. Adaptable from day 1. Without your knowledge, you start to gather techniques that help you respond quickly – to the competitive landscape and to the stresses of being an entrepreneur. My own startup has evolved from point A to B to C and so on ….as a result of sharing and the feedback …

COMMUNITY

3. You build community. And this means, support for yourself and early adoptors for your business.

Okay, now you shared your idea and the BIG guys know what you are doing. And they can come and take over your space in a single day. What do you do about that???? Come back tomorrow and I will tell you!

Agree? Disagree? Please share your responses, idea, ask questions.

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